Buying a home
Explore resources for your journey to homeownership
Homeownership is a key part of the American Dream
The wealth gap. It's never been higher between homeowners and renters. We recognize the challenges many first-generation homeowners face in reaching this important milestone. According to PR Newswire®, 60% of Gen Z worry they might never own a home, and we're here to change that narrative and help make homeownership accessible to more people.
At Progressive, we believe progress is for all — it's for everyone. That's why our Open the House initiative is dedicated to supporting aspiring homeowners in achieving their dream.
To face affordability challenges, we're providing financial resources to help manage upfront costs, like down payments, and educational tools to navigate the homebuying process with confidence.
In 2024, we contributed over $7M
With over $2 million of this going toward helping people buy a home including homeowner counseling, housing access programs, and down payment assistance.
Get a head start with down payment assistance
The UpPayment program provides 100 grants of $13.5k each
Progressive created The UpPayment, a down payment assistance program designed to help first-generation homeowners overcome financial barriers to get into homes faster.
The program will select up to 100 first-generation homebuyers to receive a down payment grant to help alleviate some of the financial burden of buying their first home.
No purchase necessary. Void where prohibited. Ends October 15, 2025. Open to eligible adult legal residents of the 50 U.S. and D.C. See official rules: Pgrs.in/UpPayment.
See if you qualify for down payment assistance
Watch and learn from the experts
Feeling stuck on your homeownership journey? Join us for "Recipe for Homeownership," an intimate roundtable with a dynamic financial expert and some of our favorite celebrity guests as they share personal stories on homeownership, building generational wealth and what it takes to navigate and achieve the American dream — not just getting into a home, but staying in it and maximizing its value.
Vivian Tu
Vivian is a former Wall Street trader-turned-financial expert, educator, public speaker, host, entrepreneur, media powerhouse, and founder and CEO of the wildly successful financial equity platform Your Rich BFF.
Show video transcript
Progress.
It's something so many of us get out of bed each morning, striving for, fighting for, and struggling for.
But progress doesn't happen overnight.
It requires a belief that things can be better.
A commitment to actions that make things better.
And an understanding the little things matter.
Because for someone else, it could be big.
Why is progress also in our name?
We've always believed insurance should do more.
That's why we've gifted over a thousand vehicles to veterans, funded housing programs for families in need, and why we're working to make roads safer and housing more fair.
Progress is for all.
And that drives us, day in and day out.
Recipe for Homeownership: From House to Home
Join legendary radio personality Angela Yee for an insightful conversation with actor and singer Brett Gray, internet sensation Caleb Simpson, and financial expert Vivian Tu. They'll discuss the fears and uncertainties that come with buying a first home, as well as the gaps in knowledge that many Americans face in the home-buying process. Listen in for key insights and practical tips to help you navigate your own path to homeownership.
Understanding the role of home insurance for new homeowners
As a new homeowner, navigating the world of home insurance can feel overwhelming. From purchasing your first policy to determining the right amount of coverage, we're here to guide you every step of the way.
