Opening the door for homeownership

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VOICEOVER:

Progress.

It's something so many of us get out of bed each morning, striving for, fighting for, and struggling for.

But progress doesn't happen overnight.

It requires a belief that things can be better.

A commitment to actions that make things better.

And an understanding the little things matter.

Because for someone else, it could be big.

Why is progress also in our name?

We've always believed insurance should do more.

That's why we've gifted over a thousand vehicles to veterans, funded housing programs for families in need, and why we're working to make roads safer and housing more fair.

Progress is for all.

And that drives us, day in and day out.

Increasing access for home buyers

In an economy where homeownership is the cornerstone of financial stability, many find themselves locked out without a key. The Urban Institute reveals a staggering wealth gap between homeowners and renters, driven largely by real estate — a gap that has reached unprecedented levels.

According to Bankrate, homeownership can often be a key driver of wealth accumulation. However, this challenge is especially daunting for first-generation homeowners, whose families have never owned a home. Costs like down payments and closing fees are major barriers that cut across all racial and ethnic backgrounds and geographies.

Progressive is passionately committed to breaking down these barriers by equipping individuals with the essential knowledge and resources needed to purchase, maintain, and build wealth through homeownership. We've made it part of our purpose to open the door for aspiring homeowners, fostering financial security for generations to come.

In 2024, we contributed over $7M

Our investments are helping more families purchase, retain, and build a lasting legacy through homeownership. Last year, we partnered with various organizations to lay the foundation for tangible impact. We're not stopping there — we're investing more in 2025 and beyond to greatly expand our efforts and reach even more hopeful homeowners.

A Dad laying on his back lifting his daughter in the air on his legs

Our commitment to first-generation homeowners

Providing the knowledge and resources necessary to purchase, maintain, and build wealth through homeownership. The goal? To foster financial security for generations to come.

Two girls playing while their parents watch

Support for buying a home

With the wealth gap between homeowners and renters at an all-time high, we're devoted to making homeownership accessible by providing financial resources and educational tools to help first-generation homeowners overcome challenges and achieve their dreams.

Discover your path to homeownership

Two children playing with their dad

Support for staying in your home

We're committed to empowering homeowners with the resources and support they need to thrive in homeownership, including guidance and education on maintaining and sustaining their investment.

Explore our homeowner resources

Mom controlling a wall thermostat

Support for building wealth through your home

We're dedicated to helping homeowners build wealth and a lasting legacy by providing the resources and financial literacy tools needed to maximize the benefits of homeownership and secure their future.

Begin building your legacy

Delivering down payment assistance

You could unlock $13.5k towards a down payment with The UpPayment program

Talking about this is great. Doing something about it is even better. That's why we created The UpPayment, a down payment assistance program designed to help first-generation homebuyers get into homes faster. If selected, you could receive a down payment grant of $13.5k.

No purchase necessary. Void where prohibited. Ends October 15, 2025. Open to eligible adult legal residents of the 50 U.S. and D.C. See official rules: Pgrs.in/UpPayment.

See if you qualify for down payment assistance